BUSN20022 Disruption And Innovation Assignment



This unit provides students with a deeper understanding of the concept of disruption and how it is applied in business theories and practices. Clayton Christensen's (1995) term "disruptive innovation" describes a new product or service which creates a completely new market, and value network and replaces an old paradigm. BUSN20022 Disruption And Innovation Assignment 

Over time, new technologies and value propositions have displaced many leading industries and businesses. Theories of disruption are now dominant in discussions about innovation. Students will be exposed to case studies that examine past, current, and future disruptors in order to learn about the fundamentals of disruptive theory.

Students who successfully complete this unit will be able:

a. Review and discuss the key theories and models for disruptive innovation within business contexts.

b. Describe and analyze the factors and conditions which lead to disruptive innovations in business.

c. Identify industries/firms/organizations facing disruptive innovation dilemmas and exercise critical thinking and judgment in providing adaptive solutions.

Analyze critical exposure and response strategies to manage disruptive innovation in existing organizations.

Topics covered by the unit

Definition of Business Disruption & Innovation.

The Theory and Effects of disruptive innovation

* Branding, business model, and disruptive innovation

Why great companies fail

* Social networks and online technologies: value and innovation impetus

The Adoption of Digital Concept

Performance, Demand, and Digital Disruption

* Gurus of Disruption

Disruptive Product Innovation Strategy & Forces of Disruption

Learning outcomes for the course (CLOs): After completing the course, the student should be in a position to:

* CLO1 Apply concepts and theories related to entrepreneurship and innovation.

* CLO4 Use knowledge of commercial, industrial, and financial principles as a guide to successful entrepreneurial activities.

* CLO2 Gather, distill and interpret data to analyze business ventures.

* CLO3 Develop business innovation using analytical skills and problem-solving strategies.

* CLO5 Be able to communicate and negotiate effectively in order to achieve commercial and interpersonal outcomes.

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